The news had been expected for a few months, in view of the results of the first edition and the Sicam success, which certainly had an impact on the destiny of Zow.
The 2010 edition of Zow Italia has been cancelled. This is the translation of a press release we found on some German Web sites.
After accurate evaluations, Survey Marketing + Consulting srl in Rimini has decided to cancel Zow, the International Fair for Components and Accessories for Furniture and Interior Design, in 2010.
Peter H. Meyer, founder of Zow, commented: “The relocation from the problem-ridden exhibition site in Pordenone to the much better location of Verona with its extraordinary halls unfortunately coincided with a horrible year for global economy, and this has translated into a critical situation”.
To the companies that, in spite of this, had registered to participate in Zow Verona 2010, the managing director of Zow Romano Ugolini gives the following advice: “The situation of the Italian furniture market does not suggest that there may be any successful exhibition in 2010. If you don’t want to waste your money, you should avoid taking part in industry fairs in Italy: it would be more sensible to invest in foreign markets that are showing signs of growth”.
The press release ends with a final statement: “Zow will come back with a new concept in 2011. Meanwhile, the lawsuit for the violation of copyright is continuing at the Court of Trieste”.
We think there’s not much to add, apart from the fact that Ugolini’s advice comes probably late: so far, in the online catalog of Sicam, we have found about 360 exhibitors.
