The open house at Casadei Busellato

From 15 to 17 June, Casadei Busellato hosted their annual open house event. It was a showcase of the latest innovations by the Vicenza-based company, born in 2008 from the merger of two historical brands in the woodworking technology landscape. We were hosted by Massimo Bobba, business unit manager, who summed up the purpose of the event, “…addressed to global customers – especially from Africa, Eastern Europe, CIS, Turkey, Europe and France – but also to Italian companies who want to have a deeper insight of our technology. With the open-house formula, we can focus on the specific requirements of each customer and offer dedicated “demos” presented by our staff. It’s a hands-on approach to illustrate our established business strategy, i.e. be “close” to customers”.

At “Techno Highlights Thiene 2017” there was a desk where customers could check and analyze their proposals and issues in detail; this opportunity was really appreciated, considering the number of tests requested to Casadei Busellato engineers. In the large showroom and in the factory areas set up for the event, Casadei Busellato exhibited plenty of solutions, although the biggest highlight was definitely the new numerical control machining center for panels and windows “Jet Master 35”, featuring a worktable, vacuum cup and clamp positioning system based on a floating aggregate supported by a power spindle. More news included the new edgebanding machine with controlled axes “Flexa 47XE”, equipped with a hot-air gluing system “Air Jet Package”; the popular rounding unit “A2 Super”, installed on the “Flexa 207” and “Flexa 307” edgebanders; and the machining center Jet Optima S 20” for windows. Over two hundred visitors also had the opportunity to see the benefits of brushless motors on the “Axo” panel saws, as well as the new ledge compensation frame installed on many classical machines or the optional devices available on the “Xenia” squaring machines.

After the welcome speech by Massimo Bobba, the day opened with a greeting by Paolo Marucci, chief financial officer, who illustrated the Casadei Busellato’s positive trend and good results. “It’s a positive period: since 2016 we have been growing consistently, to such an extent that we had to adjust our organization to meet the explosive growth of demand. We have reached a turning point, these are important years, with many European markets – as well as the United States, the Persian Gulf and the Middle East – offering new opportunities…“. “We are very happy with the results of our open house”, Massimo Bobba added. “We came back from Ligna with a very positive balance.
Here in Thiene, we met operators from countries that do not normally travel to Hannover, and also those who wanted to have a closer look at our machines, with specific tests and demos conceived to analyze their needs in depth and to give tangible responses to their technical requirements.

“We showed our new solutions with dedicated demos, creating the best context for customers to experience the benefits of our new machining centers or the adoption of controlled axes in edgebanding, as well as hot-air edge application. The “customer care” service was really appreciated, with Mirco Bergantini for Casadei and Pietro Graziani for Busellato on stage. We introduced our service staff, so that customers and prospects could see the face of the people who are ready to support them every day…”, Bobba added.

So, the final balance is largely positive, not only for the Thiene days. This year, Casadei Busellato will close with revenues around 18 million euro, “…a satisfactory result, although there are regions that are not keeping the promise for 2017, such as Great Britain and Turkey”, Bobba said. “Encouraging signs are coming from Russia, Spain and France, also thanks to a new organization created in collaboration with MPI France, a reseller that manages our business beyond the Alps.

Satisfaction also extends to the technology we can offer: we are fully competitive in all markets and with all major manufacturers in Italy and abroad. We have achieved such reputation with our correct behavior, with the quality of machinery and service, with the development of our product range combined with the focus on each machine to make it suitable for its specific market segment, for specific investment decisions.

Through constant technical innovation, we have reviewed and updated many solutions, and next year we will also revamp the Busellato range of machining centers, previewing new models at the next Xylexpo in Milan!. (l.r.)