The biennial international exhibition has decided to squeeze its calendar from five to four days. From the next edition – scheduled from Tuesday 26 to Friday 29, May 2020, at FieramMilano-Rho – Xylexpo will last shorter: the decision was taken unanimously by the managing board of Cepra. the operating arm of exhibition owner Acimall, at the meeting held on October 10.
“This option had been on the table for a while”, said Luigi De Vito, vice president of Acimall and Scm Division director. “The pace has changed, the exhibition business – like the manufacturing industry and the woodworking machinery sector specifically – increasingly requires to optimize and make the most of time, in line with the real requirements and schedules of your target. Therefore, it was necessary to align a major event like Xylexpo not only with these logistic and cultural changes, but also with increased customer focus and a number of current trends already visible in the most important industry exhibitions around the world. By adopting a four-day scheme, Xylexpo offers a more and more practical, up-to-date, modern and effective business and in-depth information opportunity to the entire global value chain”.
“Xylexpo keeps moving into the direction taken in recent editions, progressively strengthening its role of “high-tech” exhibitions, presenting solutions with high innovation content to industry operators with a clear goal in mind: find technologically advanced solutions”, added Raphaël Prati, vice president of Acimall and Corporate Marketing & Communications Director at Biesse Group. “Our target is the both the high-end market of machinery and small, medium and handicraft companies, different worlds that are equally interested in the huge potential offered by modern technology for wood and wood-based materials. A demanding audience who will not wait until Saturday to visit the exhibition, and most of all, is shortening the length of time dedicated to their visit”.
So, four days, the same duration as all the most important exhibitions around the world, meeting the requirements not only of exhibitors, but also of visitors looking for opportunities that respond to ever faster, more effective, “smart” business approaches…
