Hard on the heels of the previous editions, the Salone del Mobile.Milano Shanghai will be back at the Sec – Shanghai Exhibition Center from 20th to 22nd November: today, this fourth edition will see the participation of 128 exhibitors that will take their Chinese visitors on a journey into the beauty, originality and elegance of Italian products and design.
Claudio Luti, President of the Salone del Mobile, had this to say: “The Salone del Mobile is preparing to return to Shanghai, furthering its commitment to an internationalisation strategy centred on the quality of exhibits and relationships. We have worked hard to ensure the involvement of brands best able to represent the processes of innovation and research that underpin our manufacturing and, especially, on identifying high profile interlocutors, visitors and buyers capable of understanding the intrinsic values of a vision that does not simply stop at the product and is suggestive of a particular lifestyle. The historic spaces of the Sec, beautiful and representative, are ideally suited to showing off our designs to the very best”.
Again, this year, the organisers of the Salone – Fla China and its Chinese partner Vnu Exhibitions Asia – will devote the greatest possible attention to the quality of the visitors expected. In 2018, visitors flocked from China’s top-tier regions – Shanghai, Beijing and Guangdong – and from those experiencing rapid growth – such as Sichuan, Fujian, Shandong, Henan, Shaanxi and Hubei – presenting exhibitors with concrete business opportunities and a singular platform for upping their visibility and success on the Chinese market, which is the largest and fastestgrowing in the world.
The Salone del Mobile.Milano Shanghai is a three-day event, featuring luxury design and furnishing, enabling Chinese visitors to see the furnishing solutions showcased in Milan last April: “Design” – functional, innovative and very good-looking products; “xLux” – products that combine classical elegance with contemporary design.
Cultural opportunities for reflection and discussion will be offered by the Master Classes, consolidated by the Salone del Mobile.Milano, which again this year will be held by leading Italian architects and designers, who will share their thoughts and visions regarding the development of the sector in China and all over the world with the attendees.
Another space for reflection will be provided by SaloneSatellite Shanghai, making its return laden with expectation and featuring talented designers under 35, allowing young designers and students at Chinese universities and design schools a chance to showcase their projects. A jury of sectoral professionals will assign prizes for the top three projects as part of the SaloneSatellite Shanghai Award, and their designers will be invited to take part in the 2020 edition of SaloneSatellite in Milan.
