Make the best of every occasion, even the ones that come from difficult moments. Biesse Group presents the first online edition of “E-vent: Digital in Action”, a digital event scheduled from 24 to 26 June, in which training webinars will alternate with live demonstrations and talk shows. The Group will offer a packed schedule of updates, provided through webinars and digital content: the virtual stage will host sessions about cutting, nesting, the housing sector, new scenarios for edgebanding, with in-depth information about the certification of antibacterial panels, and the role that advanced materials play in safety, thanks to the use of transparent materials. Main areas of emphasis will of course include “automaction” and “smartaction”.
“Biesse offers practical tools to help companies and operators restart their businesses, seizing on the advantages and opportunities offered by Industry 4.0” stated Federico Broccoli, Chief Commercial and Subsidiaries Officer Machinery and Tooling. “This will be a great experience. “E-VENT” will include seminars and training courses dedicated to topics of interest for those who operate in the wood processing sector. Space will be given to new trends in design, hardware and materials, and tools, accompanied by personalised technical demonstrations with our machines”.
“We are facing a cultural shift that will impact our marketing strategies and the way we use communications channels, which is why we have revisited our strategy to better serve customers all over the world”, stated Raphaël Prati, Corporate Marketing Communications Director. “That’s why we are launching the Digital Arena, a new online platform that will serve as a permanent repository for digital content made available for users from all over the world: a digital meeting place where one can go at any time to catch up on changes in the sector and rewatch all the videos made available”.
Digital Arena is a virtual campus that will become a digital showroom for Biesse. “Digital Arena will be an interactive portal that will host digital events by Biesse, Intermac and Diamut. Visitors will be able log in and attend webinars and participate in live demos. It will be a single digital location dedicated to wood, advanced materials, and the glass and stone processing industries”, Prati explained in closing.
