The need to reconcile the “great desire for trade fairs” – which also characterizes the sector of semi-finished products and supplies for the furniture industry – with the global health emergency has prompted the organizers of interzum to design new ways to be “at the fair “. And, in light of this desire, the appointment with the most important world exhibition of components for furniture, which will be held in Cologne from 4th to 7th May next, with different possible modalities, is confirmed.
“It is certainly not easy to face the challenge of organizing a fair next May“, said Thomas Rosolia, managing director of Koelnmesse Italia, commenting on the new opportunities offered to exhibitors. “The furniture world wants a moment of meeting that allows us to concentrate on what new, functional and beautiful will characterize the furnishings of the near future“.
It is from these concepts that the new proposal for interzum 2021 starts, presented a few days ago to exhibitors from all over the world. A fair that will necessarily be “hybrid”, with extremely flexible participation options to allow the choice between being physically present or “remotely”, one of the terms that most entered the collective imagination of this post 2020. Not only: the real novelty of these days is the third option that Koelnmesse has designed, that is to exhibit in Cologne in the new “hall interzum@home“, a pre-set up area where it will be possible to present oneself in stands of different sizes. at the fair, but also have the Koelnmesse digital platform at your disposal, containing costs and reducing the necessary investments. Koelnmesse’s goal is clear: to make the fair as agile as possible to be able to involve safely, on site or “from home” as many people, exhibitors and visitors as possible.
