Despite the current extraordinary conditions, Blum will present at interzum 2021 the novelties in terms of furniture accessories and intelligent solutions. For this year, the accessories expert is planning to digitally attend and create opportunities for direct exchange with customers and partners locally in international offices.
André Dorner
Blum chooses interzum to present its novelties to the world. The Austrian accessory manufacturer has decided not to be physically in Cologne in 2021, but to digitally present its innovations. “Due to the current conditions due to the pandemic, we have decided to go down this route. We are happy that Kölnmesse offers digital opportunities. In this way we protect the health of our customers and employees and react to limited travel possibilities“, explains André Dorner, CEO of Blum Germany. Blum presents the innovations in accessories in different interactive formats.
Philipp Blum
Also this year Blum is developing new possibilities for the personal exchange of ideas with customers and partners in international markets. “For us, direct dialogue is essential. This is why we complement the digital offer with personal dialogue and the physical experience of our innovations directly on site“, explains Philipp Blum, CEO of the Blum Group: “We want to inspire our customers with our participation even in this unusual moment “. With a look to the future, he adds: “At the same time, we are looking forward to interzum 2023 in Cologne, because we are convinced that nothing can replace direct contact at the exhibition stand“.
