Interzum will be taking place from 4 to 7 May 2021 as a purely digital event. “What our exhibitors need now is planning certainty. In view of the fact that the pandemic situation continues to develop so dynamically and in close consultation with the sector, we’ve decided to hold interzum as a purely digital event. We had deliberately designed the trade fair concept to allow us to switch from hybrid to digital at any time”, says Koelnmesse’s Chief Operating Officer Oliver Frese of the latest decision.
“In these extraordinary times, Koelnmesse’s interzum@home offering provides us with an optimal way to bridge the gap until interzum 2023. That’s very welcome from the industry’s side. The digital platform enables us to present our products and innovations to a broad audience and thus achieve maximum reach, even if it certainly can’t replace a physical trade fair”, says Andreas Hettich, chairman of the interzum advisory committee.
