At Koelnemsse there is satisfaction for the numbers of interzum@home – the new digital event dedicated to components and supplies for the furniture industry – “aired” between 4 and 7 May last. The event, in fact, involved over 10 thousand operators from 132 countries who decided to “digitally visit” the stands of 142 exhibitors representing 24 countries. Over 230 online appointments which, overall, offered 4,240 minutes of content, presentations, ideas, news and proposals, demonstrating that this new digital format can prove to be a valuable tool for presenting topics and news.
“We are very satisfied with this brand new experience which, we are sure, will allow Koelnmesse to remodel its trade fair proposal and our exhibitors to explore in a more concrete way different sales, marketing and communication tools than in the past“, commented Thomas Rosolia. , managing director of Koelnmesse Italia. “The numbers are obviously not comparable with the last edition of interzum – he added – but the contribution that our event gave in terms of contact and relationship was really important: during the four days of the fair, our platform managed more than 80 thousand conversations between chat and audio and video calls. In the 5,760 minutes of interzum@home, more than 10 thousand leads were generated, therefore almost two per minute.
We hope that in 2023 interzum will take place again in the halls, between the corridors, in the stands of companies with the integration of interzum@home, thus expanding the concept of the fair making it more and more hybrid“.
Data that make concrete an experience that to many seemed in some way “intangible” and that instead had positive and easily measurable results: suffice it to mention that 3.5 terabytes of material were produced in the registrations for the contents proposed at interzum@home raw video, generating a total of 100 thousand visits. A new way of showing off that can never replace the presence “in person”, but which in circumstances such as the present has made it possible to keep channels of communication and relationships open in an organic and structured way, generating new opportunities, new meetings new collaborations …
