The first online edition of Ciff ended successfully on 14th December. The first fully digitalised edition, the 48th Ciff Shanghai received a great deal of support from the 548 exhibitors who gathered online, attracting 775,043 visitors. The virtual edition explored new ways for the furniture fair using Wechat’s Ciff Shanghai Hongqiao applet, divided into four main sections: Cloud Exhibition Hall, Cloud Live Broadcast, Cloud Negotiation and Cloud Activities.
This edition has shown how the online fair, free from constraints and open to visitors at any time, can guarantee important figures; the 13 live presentations of new collections that recorded over 10,000 views each, as well as over 100,000 hits on the first day proved it. Moreover, during the 4 days of the fair, exhibitors and visitors were supported by the matchmaking services activated and provided free of charge for a total of 1057 requests received online.
