The 60th edition of the Salone del Mobile.Milano will be held at Fiera Milano Rho from 7th to 12th June, celebrating this important milestone through the key values embedded in the event: quality, innovation, beauty and, now more than ever, sustainability. After two really tough years due to the pandemic, to which we responded with supersalone, the Salone is looking ahead, mindful of its lengthy history. The aim is an ambitious one: to demonstrate that it is both possible and crucial to start holding great international events live again, embedding sustainability and environmental awareness into furniture production.
Maria Porro, President of the Salone del Mobile.Milano, had this to say: “The Salone del Mobile has always been a catalyst for creativity, positivity and energy. We have always been a place of dialogue and construction, in Milan and at the Shanghai and Moscow editions. Now, we are as shocked as everyone else by the war in Ukraine and believe even more in the importance of being a crossroads of cultures and styles open to the world. This is why we have made sure that the work of the exhibiting exhibitors takes centre stage again. The event acts as a “blank canvas” for all its protagonists – companies, brands and designers – allowing them to project their own identities, promote their own content and tell their own stories. A point of reference for the entire design community. We cannot stand still, in fact we have a duty to move even faster in the direction of design, production and distribution solutions that are as sustainable as possible – what we need today is an ethical approach to design.” We will see many companies at the Salone that are working hard to create furnishings with the wellbeing of the environment and of people in mind. “The Salone firmly believes in the need for a real and immediate ecological transformation, which is why it has decided to be an accelerator of ethical and virtuous behaviours, investing in a large project curated by the architect Mario Cucinella. Companies and creatives will be able to physically touch alternative materials that are already a reality and let themselves be inspired by a vision of urban areas as potential “mines” of raw materials and reflect on the function of our homes as cells that make up a more complex organism: the city. The sustainability of the event is the competitive lever on which we want to focus with honesty, commitment, and transparency,” Ms Porro continued.
