Maderalia is getting set. The first meeting of the Organising Committee for the specialist event for materials and components for furniture, interior design and Contract projects that, alongside machinery and technology, forms part of biennial trade fair FIMMA + Maderalia, took place to launch preparations for the next edition of the fair, slated to take place in 2024. The definitive dates will be set following a FIMMA Organising Committee meeting scheduled for the end of this month.
Maderalia has already formed a revamped organising Committee that has a new chairman at the helm: Valencia business leader Alejandro Bermejo (Alto Turia). The committee also ranges across a broad spectrum of business and industry profiles, including a notable number of women.
Along with Bermejo the Maderalia Committee includes Francisco Bernabeu (Puertas Castalla), Jorge Blanquer (Maderas y Chapas Blanquer), Ramón Gabarró (Gabarró), Mónica Aznar (Emedec), Ramiro Llop (Krion – Porcelanosa Grupo), Encarna Torito (Cantisa), Juan Carlos Poveda (Sambeat) and Mario Aristoy (Lamiplast).
40th anniversary and a more international profile
The 2024 edition of FIMMA + Maderalia is set to be a very special one, as the fair will be celebrating its 40th anniversary as the benchmark event for the industry. The Organising Committee is aiming to create a “very powerful” edition of Maderalia, according to Committee chairman Alejandro Bermejo, with internationalisation at its very heart.
“We will be aiming to set up partnerships with both the industry’s main trade associations and the public authorities so we can deliver trade missions comprising high-quality visitors with substantial purchasing power from those international markets that are key to our exhibitors”, notes Bermejo.
On this same issue, Maderalia’s Organising Committee noted the need to focus on a profile of visitor that was significant at the last edition of the fair: specifiers and contract sector professionals. “These are highly qualified professionals who can give companies an entrée into the contract sector, which opens up major business and market positioning opportunities for our exhibitors”, explains Maderalia’s new president.
To achieve its objective, the fair will again be driving a set of initiatives designed to attract visitors who fit this profile, along similar lines to the highly successful ‘Taylor Hotel’ installation at the last edition that was created by the prestigious design consultancy headed by José Manuel Ferrero and was applauded by the industry in general.
“FIMMA + Maderalia 2024 will be celebrating 40 editions of market leadership. We want it to be not just a meeting point for the entire industry but also a real, effective business platform for both the domestic and the international markets, with leading brands and companies in the various sectors taking part”, says Alejandro Bermejo.
