307,418 attendees for the 61st edition of the Salone del Mobile.Milano, which with a 15 percent increase over 2022 “…enshrines the success of the event’s new format, confirming the catalyzing power of the event”.
A successful edition. The sixty-first edition of the Salone del Mobile, which returned on its usual spring dates, exceeded 300,000 visitors, with more than 2,000 exhibiting brands, 34 percent of them from 37 countries, including 550 young designers from 31 countries and 28 design schools and universities from 18 nations. In terms of visitor attendance, as we said, there were 307,418 registered attendees (15 percent more than in 2022) over six days from 181 countries. Particularly significant was the 65 percent of buyers and trade operators from abroad. China again became the top country after Italy, followed by Germany, France, the United States, Spain with Brazil and India tied. More than 5,400 journalists accredited 47 percent of them from abroad.
It was an edition that fully satisfied the organizers, from President Maria Porro to Claudio Feltrin, president of FederlegnoArredo. “The 61st edition of the Salone del Mobile.Milano was an international success and there is great satisfaction for having exceeded expectations. The attendance figures represent an exceptional result for which we worked hard, deeply and radically to give new senses and values to the visit to the fair and new experiences to the visitors who joined us,” commented Maria Porro, president of Salone del Mobile.Milano. “We learned several important lessons from this edition: we learned that you can redesign a huge event like Salone to ferry it into the future, that you can win the sustainability game when the whole system remains cohesive, that you can imagine and use new content to generate knowledge, growth, value. We are satisfied with how we managed to put the visitor at the center, who easily managed their own paths and met the desired companies; with the opportunity given to exhibitors to present and tell their stories not only to their target audience, but also to the new interlocutors with whom they came into contact thanks to the new layout; and with the fact that we offered moments of knowledge and growth to anyone who was at the fair thanks to the many talks and round tables and the exhibitions at Euroluce,” says Porro. “We invested in quality and demonstrated the desire to continue to produce innovation and ‘tell the stories’ of our companies and products. We were once again the engine that reignited the city,” Maria Porro concludes.
“The exhibitors invested their resources well, the visitors invested their time well. The numbers say it, the enthusiasm that was felt during the week says it, and the massive presence of the press and institutions with whom we shared fundamental themes for wood-furniture such as training, internationalization, sustainability and short supply chain with wood made in Italy“. Claudio Feltrin, president of FederlegnoArredo summarizes in this way the success of the Salone del Mobile.Milano, which “…has once again confirmed itself as the only design fair, boasting a majority of Italian exhibitors, capable of attracting visitors, the majority of whom are foreigners: the best result that certifies the value of our know-how. But this year, let me tell you, beyond the numbers and the obvious satisfaction of everyone, the result we have to be most proud of – companies and Salone – is that of having made a winning strategic choice, thinking of Euroluce as an innovative and very democratic fair model, appreciated by exhibitors and visitors, which will inspire not only us for the April 2024 appointment, but which, I am convinced, will inspire all the fairs in the world. But in the world only the Salone is Salone“.
