2023 will be another “record year” for Sicam, the International Exhibition of Components, Accessories and Semi-finished Products for the Furniture Industry.
First of all, the next edition will be bigger, over 18,000 square metres, thanks to the investments decided by the Pordenone Exhibition Centre to create the extension of hall 5.
An exhibition that will once again show all its pluses: starting with the fact that it will be held in October, perfect for the furniture world to experience first-hand new materials and solutions that will be among the focuses of the “furniture springs” in the following year, especially for the more “technical” biennial events, linked to the kitchen environment, scheduled for 2024.
A formula that has convinced the 650 exhibitors who will animate the 2023 edition, another figure that has been steadily growing since the event’s inception (there were 350 exhibitors in 2009) and which confirms how much the formula devised by the organizers meets the needs of exhibitors and proves to be absolutely “attractive” for visitors, who also grew steadily: 8,475 companies visited the last edition.
“We have never believed that organizing trade fairs was just a business,” comments Carlo Giobbi, patron of the event. “Giving a service is the real key to our success, guaranteeing a ‘useful’ moment every year, with continuity: an appointment that contributes to giving a precise cadence to all the sectors involved, in which everyone knows they can meet everyone and have at their disposal a very rich, effective, convenient showcase at the best time of the year to plan the furniture supplies to come”.
An exhibition that since 15 years been satisfying the market’s need for a concrete appointment, where the product is in the foreground, where architects, designers, retailers, manufacturers, furniture makers meet focusing on innovation, on the search for the product or solution that can enable them to define new furnishing ideas.
“Over the years we have learned from our exhibitors and visitors how to make Sicam more and more effective,” adds Michele Giobbi. “Italy is a paradigm in the global furniture industry and creating an appointment where supply can meet such an important demand was our priority. However, we immediately realized how much the value of Sicam was appreciated worldwide, far beyond our best expectations, and today we propose an appointment that welcomes exhibitors and visitors from all over the world – 115 countries visited Sicam 2022.
Another plus of Sicam is undoubtedly the fact that it has always maintained absolute consistency in terms of the admitted product groups: the success of the exhibition has not prompted the organizers to throw the doors wide open to ‘collateral offers’ as well, and the result is a consistent event, which shines the spotlight on everything that “is furniture”, which has always been the exhibition’s core business.
“Sicam is a technical fair, which comes from a deep knowledge of the interpreters of the sectors present at the fair and their products,” adds Carlo Giobbi. “This specificity is a lesson we have learned in our long fair experience, even in different sectors. You cannot improvise, a space in any city and a few relationships are not enough to create an event that really satisfies exhibitors and visitors, that convinces them to return to the fair year after year. And entrepreneurs know this very well”.
“The people you meet at Sicam are the real heart of Sicam, the value it expresses in market dynamics,” Carolina Giobbi concludes. “They are the ones who decree the success of an appointment that is renewed every year and creates new possibilities, where a hundred journalists and international opinion leaders come to inform themselves, to dialogue, completing this moment of business by transforming it into a platform for communication, information and sharing”.
