Evolution and innovation are the keywords of the 62nd edition of the Salone del Mobile.Milano, which from being an exhibition event is increasingly becoming an inclusive, value-driven, responsible context and fabric to generate relationships, narratives and projects relevant to the design community all year round.
From 16 to 21 April, at Fiera Milano Rho, the 62nd edition of the Salone del Mobile.Milano will take place, which will not only bring “beautiful” and “well-made” back to a unique stage in terms of international importance, but will do so with a new and challenging approach, literally “out of the box”, a necessary condition to innovate and evolve. A challenge that required vision, listening, ability to analyse, enthusiasm, curiosity and a dose of resilience and elasticity to bring benefits to the entire design system with a view to constantly improving the trade fair experience.
All in the context and to the benefit of the ecological transition. The result was the re-launch of the optimisation of the layouts and paths of EuroCucina and the International Bathroom Exhibition thanks to the contribution of neuroscience and under the aegis of a human-at-the-center philosophy; a total redistribution of the pavilions with the aim of grouping exhibitors by content and target visitors in order to amplify the value and sense of the visiting experience; an exceptional cultural proposal, rich and multidisciplinary, spread throughout the Exhibition; a constantly evolving communication campaign that, thanks to artificial intelligence, gathers the conversations of the international design community; the collaboration with the Department and School of Design of the Milan Polytechnic, aimed at investigating the Exhibition-as-ecosystem, deepening the phenomenon in its socio-economic scope on the territory. Added to this is the celebration of the 25th anniversary of the SaloneSatellite with an exhibition at the Triennale which, going beyond the traditional exhibition canons, will be a veritable Wunderkammer of objects, prototypes, sketches, images and testimonials. “Capturing the new trends, the evolution of an entire sector by involving and listening to communities near and far, identifying new approaches, methodologies and technologies, experimenting, in an expression to stand on the frontier: this is still the ambition of the Salone del Mobile,” said Maria Porro, President of Salone del Mobile.Milano.
The 2024 events will bring together more than 1,900 exhibitors, including 600 young talents under 35 and 22 design schools. The Salone will create worlds – the Salone Internazionale del Mobile, the Salone Internazionale del Complemento d’Arredo, Workplace3.0, S. Project, EuroCucina with FTK, the Salone Internazionale del Bagno, the SaloneSatellite will renew their single-planar distribution, aesthetic paths, experiential spaces and rest and relaxation areas; it will propose conferences and round tables with international guests, vertical workshops on hot topics in design and educational meetings for young people; it will set up immersive and interactive site-specific installations to learn about the state of the art of the industry or reflect on the physical and emotional value of interiors; it will stage artistic performances to generate visions of tomorrow; it will build a circular bookshop and arena as well as a new design library. All this to give visitors the possibility of an exciting, subjective, memorable exploration, the only one capable of creating long-term connections (including business ones). “The appointment with the Salone del Mobile.Milano, will, as always, be the most important business moment in the sector and an opportunity for the entire wood-furniture supply chain to showcase the quality of its production, in which research, innovation, craftsmanship and sustainability come together,” commented Claudio Feltrin, president of FederlegnoArredo.
