After a record 4.2 billion euros production in 2023, VDMA expects a 15 percent revenue drop in 2024 for Germany’s woodworking machinery sector, bringing production down to 3.6 billion euros. Earlier forecasts had predicted a 10 percent decline, but weak market dynamics forced a revision.
Investment decisions in the wood and furniture industries remain slow due to weak construction activity and low furniture consumption. Despite the need for innovation, uncertainty and declining production are causing clients to delay technology purchases. However, VDMA believes order intake has reached its lowest point. A projected interest rate cut in 2025 could boost consumption, investment, and construction, leading to a gradual recovery. While some major orders hint at stabilization, revenue stagnation is expected in 2025 due to delayed production impact.
Exports See Sharp Decline, with Few Strong Markets
In the first nine months of 2024, German woodworking machinery exports fell by 13 percent to 1.8 billion euros. The most significant drop was in European partner countries (minus 24 percent), where the lack of demand from key Western European markets was felt. In contrast, exports to the MENA region and Oceania increased.
Key markets such as the USA, China, and France saw declines, with exports down 4 percent, minus 13 percent, and minus 6 percent, respectively. However, Egypt, Canada, New Zealand, Australia, Thailand, and Mexico showed strong demand, mainly for wood-based panel production plants. Growth opportunities remain in select Asian markets, particularly India and its neighbors, as well as in North America and parts of Europe, where a construction recovery is anticipated.
Optimistic Outlook for the Italian Market
Italy’s woodworking machinery sales surged from 993 million euros in 2019 to 1.344 billion euros in 2023, driven by government incentives. However, with economic slowdown and the phasing out of tax benefits, VDMA expects an 11 percent decline in 2024. A stable or slightly positive trend in investments may emerge later in the year.
The Italian wood and furniture industry faces challenges, including stagnant construction, rising costs, and increasing competition from China. However, higher costs are pushing automation and efficiency improvements across the sector. Industrial timber construction is also gaining traction, and the impact of the new Transizione 5.0 incentive plan remains to be seen.
