Things seem to be improving substantially for Biesse Group, who recorded a 61 percent increase in orders in the first six months of the year (71 percent considering the “Wood division” only). Meanwhile, Liviana Forza, new sales and marketing manager, has joined the company.
2010 seems to be really better, we must say. Within a general improvement of the business climate, Biesse Group – the Pesaro-based multinational corporation manufacturing woodworking, glass and stone processing machinery – has achieved excellent performance results.
According to the figures published before the summer break, orders until 30 June 2010 have increased by 61 percent from the same period in 2009, or 71 percent if we only consider the Wood division. The outlook for Q3 is a season-induced reduction, as it normally happens, but there are clear signs that 2010 might close with a good increase and substantial recovery compared to the values of 2008.
The most receptive markets for “made in Biesse” technology, according to the figures distributed by the group, are South America, Eastern Europe and the countries of the Mediterranean region. Things are going quite well also in the European and American markets, which are showing encouraging signs of recovery.
“In a business scenario with large areas still characterized by uncertainty – said Giovanni Barra, CEO, Biesse – we were able to capture the positive, though volatile, demand of instrumental goods in our reference market, thanks to the improved effectiveness of our products, the extensive global operations and the strength of our distribution network.In June 2010 alone, the Wood division collected – for the first time after a long time – more orders than in the same period of 2008 (+34.5 percent).Though not significant for an upward trend, this is evidence of our improved sales performance.”
This is consistent with the three-year industrial plan of the group. the 2010-2012 period will focus on great attention for product costs, consolidation of sales distribution, investments in the renewal and expansion of product ranges, and the commitment to improve technical customer service even further.
Not only: in two years, Biesse will launch 22 new products, including sixteen technologies dedicated to the woodworking industry, both for small and medium companies, and for big industries. More technology news will follow for glass and stone processing. In the forefront there will also be Hsd (mechatronics) and new important software solutions.
Stefano Bartolini, industrial manager of the group, explained the corporate policy for cost reduction: “Starting from the end of 2009, Biesse has launched an ambitious “Cost reduction project”, aimed at cutting product costs significantly while pursuing maximum standardization of construction solutions and components.All of this in order to increase our competitiveness on the markets, without eroding profit margins or charging the market with additional costs deriving from the increase of raw material prices.
In the 2010-2011 period, our goal is to reduce the cost of sold goods by 10 percent, acting on labor and raw materials to compensate for the inflation rate”.
“As to the business report until 30 June 2010 – concluded Giovanni Barra – we forecast our margins to be back to positive, especially in the second quarter, thanks to a growth of consolidated revenues and to substantial reduction of our fixed and variable costs.In these first six months, we have been generating a regular and constant cash flow, which we started to do already in the final quarter of 2009. Therefore we expect to keep creating a positive cash flow for the 2010 business report.”
LIVIANA FORZA DEBUTS AT BIESSE INSIDE
Liviana Forza is the new sales & marketing manager of the Wood division. She has joined Biesse after acquiring significant experience in responsibility roles in multination corporations (Piaggio Group was her latest job). Forza will also be product and systems management director.
“My key goal is to increase market shares and implement actions to support business development”, said Liviana Forza.“Biesse has a strong technology leadership that enables us to pursue the top positions within the international competitive scenario.We are launching and developing new products to satisfy our customers throughout their production process, with excellent performance and productivity.”
Her first official appearance will be at the BiesseInside open house, an event for customers and partners to be held in Pesaro from 7 to 9 October. Also this year, customers will find machines in operation at the 3,000 square meter Tech Center, together with previews of new products, seminars and discussions. “We believe in the importance of these events to be closer to our customers and partners, an opportunity to show our innovative technologies and confirm the solidity and reliability of the group,” commented Liviana Forza, approaching her first “made in Biesse” initiative.
“BiesseInside is an important and strategic event for the company, conceived and organized around our customers, with an average attendance of more than 1,500 customers from 50 countries.Due to the success of this formula, BiesseInside has become a key date for the Wood division, involving all our branch offices and customers around the world,” she concluded.
Biesse Group: plus 61 percent
in the first half 2010
ultima modifica: 2010-09-13T00:00:00+00:00
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