It was supposed to be IWF’s August, the International Woodworking Fair in Atlanta, but it wasn’t. The “Covid-19” and its long queue of consequences and difficulties made it impossible for the event to take place, forcing the organizers to postpone the appointment to 2022, waiting for better times to be able to see each other safely.
But if the pandemic has made the “physical” event impossible, Iwf restarts in a completely digital new guise. In fact, an online version of the fair, Iwf Connect, has been scheduled from 26 to 30 October, which aims to fill, albeit partially, the void left by the lack of the oldest event in North America.
The five-day digital event will be a time to showcase over a thousand products and machines, to put companies in contact, proposing itself as a bridge between the past and the future, between a traditional way of understanding the fair and a new due model. to the emergency situation. In addition, Iwf Connect will give virtual visitors the opportunity to attend courses and in-depth sessions on machines and new business models.
In short, we will continue to feel the lack of physical fairs and direct contact, but Iwf tries to take a step beyond “Covid-19” by launching an event that could become, in the short term, the first of a long series of digital initiatives that will see the light in the coming months. “Making a virtue of necessity”, so as not to resign oneself to having “only” to wait for better times.
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