The cancellation of the 2021 Imm cologne edition has recently been made official, but Koelnmesse’s eyes are already set towards 2022…
imm cologne, the great world exhibition of furniture and furnishings, which was supposed to take place from 20 to 23 January next, was canceled due to the uncertainties due to the second wave of the “Covid-19” pandemic. The exhibition will inaugurate its innovative format, which adds to the presence at the fair the many opportunities offered by digital communication from 19 to 23 January 2022, when the whole world of furniture can meet again on the banks of the Rhine.
An edition, that of 2022, which is already concretely working, so that the long wait can be rewarded by the best results. A fair that will have strong links with new digital tools, as we have already mentioned, but that will take into account the values that operators, be they exhibitors and visitors, recognize today in the “fair tool”. An edition that, among other things, will have a shorter duration than usual, passing from the canonical seven to five days.
The registration forms will be available as early as mid-December 2020, a precise sign of continuity and the great “desire for imm cologne” that animates not only Koelnmesse, but also and above all the many European exhibitors and visitors who would have liked to be in Cologne at January.
“Postponing the appointment with imm cologne to 2022 was a right choice – commented Thomas Rosolia, managing director of Koelnmesse Italia – in light of a scenario that presents too many unknowns. Our mission is to create the best business opportunities for all those sectors in which the fairs on our calendar are authentic “musts” and that is why, after hearing the exhibitors and trade associations involved, we preferred to concentrate all our energies in a great edition in January 2022, a “furniture festival” that marks the consolidation of a strong recovery after the storm that overwhelmed everyone”.
