Würth Italia, well-known distributor of fastening and assembly products and systems nationwide, presents the Würth Phygital Hub, a space where to discover the most innovative solutions that combine the physical and digital worlds, opening new scenarios for professionals and companies, which will revolutionize their approach to the market and improve their work processes. With a completely new customer journey in the retail world, Würth is the ideal partner for a company that wants to enter the Metaverse. Mixed and holographic reality applications place the user at the center, allowing them to have a thrilling and exciting immersive experience in the store (both physical and remote!).
The Metaverse’s immersive technologies offer innovative solutions for all of Würth’s activities: from remote service and maintenance requests to the ability to hold remote meetings and share projects and installations. The Mixed Reality experience also continues with the presentation of products in dedicated virtual showrooms such as “Wüdesto”: the interior design showroom that allows customers to immerse themselves in the space to be furnished and dispel any doubt related to space, space requirements or the style of the chosen furniture.
Würth Italia is part of the Würth Group and has been active in the automotive, craft and construction sectors for nearly 60 years. Headquartered in South Tyrol, the company has more than 200 stores spread throughout the country. In its six decades of presence, Würth has always worked by favoring an innovative technological approach to its activities, a strategy that has enabled the company to accelerate growth rates year after year. The Metaverse fits right into Würth Italia’s innovation and sustainability strategies, as it enables the simplification of purchasing and consulting service and the entire supply chain processes, combining time, cost and consumption savings.
