A new logo and an account of what has been seen over the past month. The latest press conference of Biesse, the Pesaro-based group specialized in woodworking technology, was the occasion to present the new brand image (which our readers can see in this article and which we will ‘go into more detail’ in future issues of Xylon, ed.), which will accompany the group over the next few years, and to give an account of what was highlighted during Inside Biesse, the ‘open door’ event held in the group’s Pesaro showroom from 10 to 21 October.
A NEW VISUAL IDENTITY TO MARK BIESSE’S EVOLUTION PATH
“Over the past two years – explains Raphaël Prati, Chief Marketing & Communications Officer – Biesse has launched a thorough modernisation process within the group to become faster and more innovative: the company structure has been streamlined and an internal and international reorganisation has begun, based on a transversal logic and the business processes. This evolution, which will be advantageous for our customers and enable us to compete in an ever-changing market, taken the form of a new visual identity and a single brand that we revealed to our customers on the occasion of the Inside event”.
BIESSE’S TECHNOLOGICAL SOLUTIONS
More than 32 technological solutions on display. The showroom layout is structured around “Automaction” and “Smartaction“, Biesse’s two contributions to the digital transformation (the former is designed to address the needs of large industrial facilities looking to strengthen and boost manufacturing performance, while the latter meets the needs of small and medium sized businesses), with all the advantages of digitalization plain to see.
The “Batch One” sectioning line is up and running in the showroom, combining batch-1 production and small batch production to suit needs. This line is made up of the “Winstore 3D K1” automatic magazine that feeds the Selco “Wn 6 Ros” automatic panel saw and “Nextstep X1”, the in-line panel saw that brings together productivity, flexibility and squaring precision.
There’s also the automatic integrated cell, consisting of the “Rover B Edge” edgebanding centre equipped with the “TM15” pre-melter and the “Hyperpod” positioning system and integrated with Synchro; and then the high- performance “Rover B FT HD” nesting centre complete with ROS and the brand new “T-JET”, Biesse’s patented system (and the only one of its kind on the market) for removing chips and dust during milling operations.
The technology created by Biesse emerges in its stand-alone devices too for instance “Winline“, the new numerical control multi-centre for producing door and window frames, or the “Akron 1300” and “Akron 1400” automatic edgebanding machines equipped with “Hybrid Top Melt TM15” (the new hybrid system for on-demand glue melting from above). Then the “Stream A” and “Stream B MDS” edgebanding machines the first fitted out with the “AR70” corner rounding unit and the second with the “EMS” (Edge System Management) device guaranteeing outstanding flexibility thanks to its new banding material container, Ergochange, designed to ergonomically manage a wide combination of edgebanding strips.
Biesse’s extensive range isn’t complete without the Rover machining centres with the new XPS (Extreme Positioning System) work tables that enable the simultaneous positioning of all the locking systems.
THE DEBUT OF “BREMA EKO 1.1”
The ample choice of Biesse machines sees the début of the “Brema Eko 1.1”, the new automatic vertical boring machine that, as the smallest in the range, combines performance and flexibility in a limited space and aims to provide premium technology at a competitive price. Made up of first class components and able to handle endless machining operations, this new boring machine is the first investment for small businesses.
Visitors were able to discover the “Sophia” IoT platform, the “B_Suite” package and “Smartconnection”, the new software for in-house order management covering the entire process from order generation through to scheduling and production and able to connect the machines to create a real 4.0 factory. And not forgetting “iX by Imos“, the parametric cad-cam system for the 3D designing of interiors and furnishings that’s the result of the collaboration with Imos.
During the event, a part of the showroom was given over to virtual reality – an innovative experience set up thanks to the collaboration with Signum Digital and allowing visitors to immerse themselves fully in the Biesse technologies.
“We’re concentrating on in-house events to provide a complete experience for customers, who can obtain benefits by combining their own skills with ours throughout the various production processes“, explains Ettore Vichi, Chief Regional Officer EMEA and APAC. “Our showroom is designed to be able to host an event aimed simultaneously at several companies from around the world, to whom we dedicate the same attention with exclusive, personalized demos”.
