“A logo is the story of itself, it represents the original and distinctive mark of a company“. CMA Robotics – specialized in the area of industrial automation – presents a new logo, a “…new look, direct, essential and professional, just like the products and services that the company offers to its customers“, explained the company in the press release.
“The company grew quickly, and along with it grew knowledge and demands from customers, who were increasingly in need of innovation and quality. Thus, with the product, the logo also changes and prospers, and is identified with a colour that will be recognized and associated with CMA in all markets: green, the colour of life that continues and renews itself, a sign of balance and growth. “To design” means “to throw forward” from the Latin project, “logo” from the Greek “logos,” means “to tell.” To design a logo therefore means to project one’s story forward. And the story of CMA Robotics, is one that never stops“.
A long history ‘merged’ in 2015 into Efort Group, China’s largest producer of robots. The CMA logo today chooses so once again to follow the evolution of its imprint in the market. To unify with the group for one strong identity, also in image.
“Changing brands after so many years of activity – says general manager Sergio Della Mea – is an important step and acquires a twofold strength: on the one hand, the strength of our know-how and, on the other, that of an increasingly marked international competitiveness. Being part of a group of companies specializing in robotics, we will be able to count on important synergies and collaborations to offer customers increasingly advanced technologies and better services.
For example – Della Mea continues – Evolut Service, which is part of the group, will take care of after-sales and technical assistance for all the other companies in the Group: this means that the thousands of our customers and the 2,000 CMA robots installed around the world today will have a more widespread, flexible and highly specialized service. An area dedicated entirely to supporting customers around the globe.” New logo, new challenges and new history then for CMA Robotics, the company that changes along with its customers”.
