2024 record-breaking: Salone del Mobile.Milano closes with plus 17.1 per cent. Record attendance also: plus 26.8 per cent
With an increase of 17.1 per cent compared to 2023, the Salone del Mobile.Milano 2024 registered a record attendance: 361,417 in total (more than 100,000 compared to 2022). Excellent results for the attendance of operators who registered a plus of 26.8 per cent, with 65.8 per cent from abroad.
Data that confirm, once again, the key role of the Exhibition in the internationalisation of sector companies, the value of relationship networks, but also the catalysing force of an event that has gone beyond the perimeter of the trade fair dimension.
In the top 15 market geographies there is the great return of China, followed by Germany, Spain, Brazil, France, the United States, Poland, Russia, Switzerland, Turkey, India, the United Kingdom, South Korea, Japan and Austria.
Compared to last year, media attendance is growing: 5,552 accredited journalists and media operators for a total of 6,778 entries (50.4 per cent from abroad).
The number of Italian and foreign students also rose to 13,556, of whom 8,368 were Italian (plus 25.5 per cent), for an average overall growth of 18.8 per cent. The interest of the public of design enthusiasts was consolidated over the weekend (32,567 attendees).
